Public Communication Campaigns


Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.

    EAN Code:
  • 9781412987707

Webwinkel: BookSpot
Prijs: € 148.56

©2022 Grote keuze op | Privacy statement